
Hello, I’m Phil and I’m from Canada.I help DTC e-commerce brands increase revenue per subscriber by improving deliverability, increasing open rates, and keeping subscribers engaged to drive repeat purchases.I also spend my spare time tinkering on my car :)
How I think about attention and positioning
Last Chance Email
Encourages the reader try the product before it runs out

Scarcity Promotional Email
Story Engagement Email
Use a personal story to build a connection with the reader

Story - Relatable Moment
Here are a few more examples of emails I've writtenEach built to hold attention and move readers towards action.
From founders and marketers I've had the chance to work with
"Phil’s emails drive curiosity from the headline, increasing open rates.They’re structured, punchy, and built to hold attention.
Each line pulls you naturally into the next.He highlights real pain points and creates urgency by subtly revealing what’s missing without ever sounding pushy or overly salesy.His tone is thoughtful and human, with a clear intention to genuinely help the reader.Phil’s writing reflects a strong understanding of psychology and buyer behavior."